Everyone is a member of the innovation department: how to unleash the creative potential in anyone?

Tom Kelley

Session info

Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types”. But every one of us has the potential to be creative; creativity is a mindset that anyone can cultivate, not a personality trait you either have or you don’t. And in a marketplace where competitiveness is defined by innovation, the more creativity you unlock across the board, the more likely you are to succeed. 


Tom Kelley practices innovation every day. His ability to foster a culture of creativity in the companies he works with has made him one of the most beloved figures in innovation.

He is general manager of IDEO, the widely-admired design and development firm. At the heart of IDEO’s success is the Creative Confidence philosophy: everyone can contribute creatively to a project if innovation is part of an organisation’s way of life.

Tom was named the first-ever Executive Fellow by the dean of the Haas Business School, University of California Berkeley, and received the 2009 Kellogg Award for Distinguished Leadership.