The old rules of business just don’t apply anymore. It’s a new world, and that demands a new way of thinking. Steve Levitt offers you a way of getting beneath the surface of modern business practices. Using humor and first-rate storytelling he discusses the sort of topics that are on every business person’s mind these days: the ways to create behavior change, the incentives that work and don’t work, and the value of asking unpopular questions.
The Wall Street Journal has said “If Indiana Jones were an economist, he'd be Steven Levitt,”. He has shown other economists just how well their tools can make sense of the real world. Levitt is a bestselling author, blogger and a celebrated podcaster.
Originally published in the U.S. in 2005, Freakonomics instantly became a cultural phenomenon. Hailed by critics and readers alike, it went on to spend more than eight years on The New York Times bestseller list, having sold more than 5 million copies around the world, in more than 35 languages. In 2010 Superfreakonomics was published. A book that is even bolder, funnier, and more surprising than the first. In May 2014 Levitt, along with his coauthor Stephen Dubner, launched a third book in the series. Think like a freak became an instant New York Times bestseller.
Steven Levitt is a tenured professor in the University of Chicago's economics department (he received tenure after only two years) and is the recipient of the American Economic Association’s prestigious John Bates Clark Medal - given to the country's best economist under 40.