Sharing: A Simple Approach for Maximizing ROI

Speaker
Robin Chase

Session info

From an economic point of view the sharing economy might look like a threat to companies offering products on a consumer market. In the sharing economy the less is more adagio only seems to work for the customer. Robin Chase, founder and former CEO of Zipcar, the largest carsharing company in the world proves in her talk that return on investment and the sharing economy can work for companies too. She delves deep into service innovation and shows you how to benefit while selling less.  

Biography

Robin Chase is a transportation entrepreneur. She is founder and former CEO of Zipcar, the largest carsharing company in the world; Buzzcar, a service that brings together car owners and drivers in a carsharing marketplace in France; and GoLoco, an online ridesharing community. She is also executive chairman of Veniam Works, a vehicle mesh communications company based in Portugal.

She is on the Board of the World Resources Institute. She also served on the National Advisory Council for Innovation & Entrepreneurship for the US Department of Commerce as well as several advisory boards on transportation.

Chase has received many awards in the areas of innovation, design and environment, including TIME 100 Most Influential People, Fast Company Fast 50 Innovators and BusinessWeek Top 10 Designers.