What design can add to your company

Tea for two
Maxime Szyf

Session info

The term "design" covers many aspects. Design is not "making things look good" but "making things better". It is closely linked to innovation: improving products, adding services, looking at customer expectations. It is a multidisciplinary process that influences many parts of your business. Talk to an expert in design to discover what design can add to your company.


Maxime Szyf is director of MAXIMALdesign, a belgian design office for product-, service- en interior development, which was founded in 1998. MAXIMALdesign developed a unique vision and approach, whereby from a strategic brand positioning a differentiating and consistent identity and brand experiences are developed for products, services and spaces. The studio offers strategic and creative services for the development of innovative products, visual and architectural identities.

An international client portfolio comprises of a.o.Nike, Samsonite, Deloitte, Brussels Airlines, Dark, Nomad and Febiac.