The importance of collaboration in innovation

Liana Brazil & Russ Rive

Session info

The creative process at SuperUber, a high-tech experience design studio, showing the importance of prototyping, multidisciplinary thinking and experimentation. Examples of innovative projects mixing art, architecture, design and technology.


SuperUber creates experiences that blend art, technology, architecture and design. Russ Rive and Liana Brazil lead a team of creative technologists, architects, designers, communicators, programmers and producers who work out of Rio de Janeiro, Sao Paulo, New York and San Francisco, to dream up and deliver innovative environments. Over the past 12 years SuperUber completed more than 150 commissions for museums, brands and events around the world, such as The Creators Project (Spain, China, Brazil, USA), Victoria and Albert Museum (London), and The UN (NY).