The art of enchanting innovation: change hearts, minds and actions

Session info

Guy Kawasaki inspires people to take chances, innovate, and change the world through innovation. He lays out the strategic steps to create new products and services calling on his experience with both large corporations and startups. He talks not only from a technological point of view but also from a customer-enchantment perspective. His talk will inspire you to create insanely great products and services that will resonate with your customers.


Guy Kawasaki is the New York Times and Wall Street Journal bestselling author of twelve books including Author, Publisher, Entrepreneur and Enchantment: The Art of Changing Hearts, Minds, and Actions

He is a special advisor to the Motorola business unit of Google. He is also the co-founder of, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple.

Guy has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. His years of management experience combined with both his in-depth knowledge of the high-tech industry and social media makes him an all-round innovation champion.